Before any company decides to incorporate blogging into its marketing strategy, there are some important things to think about. You need to identify your business objective before you go through the effort of building a blog. Are you looking to add value to customers? Communicate ideas? Market products? Generate leads? Knowing this will help you to target the appropriate audience, develop a keyword and content strategy, establish metrics and be able to measure them.
While generating leads may not be the main reason for building your blog, I think most would agree that grabbing some potential sales would be great. I came across an article that provided five simple tips on how to convert eyeballs into leads.
1. Use Advertisements and Special offers
2. Leverage Live Chat
3. Ask For Opt-in for E-mail Marketing
4. Have Sales Team Engage Through Comments
5. Write Posts That Actually Sell Stuff
4. Have Sales Team Engage Through Comments
5. Write Posts That Actually Sell Stuff
Information from Hubspot shows the difference between monthly leads for companies who blog versus those who don't. I found this lead gap to be pretty surprising, don't you?
Whether you choose an industry expert, a spokesperson, a salesperson, etc. to maintain your company blog(s), it's important to keep in mind that frequent, relevant content is the most important part of any blog and is what will drive traffic to your site. I came across this quote that I think is important for bloggers to keep in mind when they sit down to write:
“Small words spoken in truth can sway the minds of nations. But I don't care who you are, keep talking long enough and you're going to say something stupid.”
There are many ways to improve and tweak your blog, and if there's a market for what you're selling, the leads will come. Just be sure that your messages are frequent, short and to the point, relevant, and intriguing to keep your readers coming back for more!
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